Soft Wave Media creates web based, information management software for the broadcast media industry.
The company operates a proprietary software platform, SoftWave Radio (www.softwaveradio.com),
targeted towards radio broadcasters and advertisers,
which maximizes the value of unsold advertising time for radio broadcasters while providing advertisers with a low cost alternative to traditional radio advertising.
This business plan documents the opportunities and strategies through which Soft Wave Media intends to aggressively grow its SoftWave Radio business.
The principals of Soft Wave Media LLC are advertising and technology industry experts.
Much of that experience is with global entertainment corporations such as Viacom and ABC/Disney in the radio industry,
and in developing business process automation software for a multitude of industries, and, as such,
Soft Wave Media LLC has a unique understanding of the inherent value of presenting innovative solutions designed to automate the sale of perishable advertising inventory.
For further information regarding Soft Wave Media or SoftWave Radio contact Michael Caprio either via email or via phone at 914.406.8400.
