SWMX’s Commitment to Privacy.

SWMX’s Privacy Policy is designed to assist you in understanding how SWMX collects, uses and safeguards the personal information you provide to SWMX and to assist you in making informed decisions when using SWMX’s site and SWMX’s products and services. This statement will be continuously assessed in light of new technologies, business practices and SWMX’s customers' needs.  SWMX will endeavor to keep you advised of changes, but cannot promise we will do so.  You should check back here periodically.  Changes will be highlighted.

 

What Information Does SWMX Collect?

When you visit a Web site you may provide two types of information: personal information you knowingly choose to disclose that is collected on an individual basis, and Web site use information collected on an aggregate basis as you and others browse our Web site.

 

Personal Information You Choose to Provide.

 SWMX will use the personal information you provide online for the purpose(s) you have submitted.  Examples of our using your personal information for the purpose(s) submitted include WHAT?.  You should not assume that any communications between us, or any information you provide to us, is secure.

How SWMX Shares Your Personal Information.

SWMX will not share the personal information you provide except (a) if it is for the purpose(s) you provided it; (b) with your consent; (c) as may be required by law or as we think necessary to protect our company or others from injury (e.g. in response to a court order or subpoena, in response to a law enforcement agency request or when we believe that someone is causing (or about to cause) injury to or interference with the rights or property of another); and/or (d) with other persons or companies with whom we contract to carry out internal site operations or our business activities (for example, sending out a product or a promotional item that you have requested on the site). 

 

Web Site Use Information.

What Are Cookies? Cookies are a feature of Web browser software that allows Web servers to recognize the computer used to access a Web site. Cookies are small pieces of data that are stored by a user’s Web browser on the user’s hard drive. Cookies can remember what information a user accesses on one Web page to simplify subsequent interactions with that Web site by the same user or to streamline the user’s transactions on related Web pages. This makes it easier for a user to move from Web page to Web page and to complete transactions over the Internet. Cookies should make your online experience easier and more personalized.

 

How Do We Use Information We Collect from Cookies?

We use Web site browser software tools such as cookies and Web server logs to gather information about our Web site users’ browsing activities. This information assists us to design and arrange our Web pages in the most user-friendly manner and to continually improve our Web site to better meet the needs of our customers and prospective customers.

Cookies help us collect important business and technical statistics. The information in the cookies lets us trace the paths followed by users to our Web site as they move from one page to another. Web server logs allow us to count how many people visit our Web site and evaluate our Web site’s visitor capacity. We do not use these technologies to capture your individual email address or any personally identifying information about you although they do permit us to send focused online banner advertisements or other such responses to you.

You may be able to disable or delete cookies or change cookies preferences, via your web browser’s preferences.  Doing so may affect your ability to use some of the services SWMX offers.  Please check your browser for details.

 

Sharing Information with Strategic Partners

We may enter into strategic marketing alliances or partnerships with third parties who may be given access to your personal information, including your name, address, telephone number and email, for the purpose of providing you information regarding products and services that we think will be of interest to you.  In connection with strategic marketing alliances or partnerships, we will retain all ownership rights to the information, and we will not share information regarding your personal financial data.

Clickstream Data.

As you use the Internet, a trail of electronic information is left at each web site you visit. This information, which is sometimes referred to as "clickstream data," can be collected and stored by a web site's server. Clickstream data can tell us the type of computer and browsing software you use and the address of the web site from which you linked to our site. We may use clickstream data as a form of non-personally identifiable information to anonymously determine how much time visitors spend on each page of our site, how visitors navigate throughout the site and how we may tailor our web pages to better meet the needs of visitors. This information will only be used to improve our site. Any collection or use of clickstream data will be anonymous and aggregate.

 

Sharing Information with Affiliates.

From time to time we may share information we collect with our affiliate companies.

 

Do We Disclose Information to Outside Parties?

We may provide aggregate information about our customers, sales, Web site traffic patterns and related Web site information to our affiliates or reputable third parties, but this information will not include personally identifying data, except as otherwise provided in this Privacy Policy.

 

What About Legally Compelled Disclosure of Information?

We may disclose information when we, in good faith, believe that the law requires it or for the protection of our legal rights.

 

What About Other Web Sites Linked to Our Web Site?

We are not responsible for the practices employed by Web sites linked to or from our Web site nor the information or content contained therein. Often links to other Web sites are provided solely as pointers to information on topics that may be useful to the users of our Web site.

Please remember that Your browsing and interaction on any other Web site, including Web sites which have a link on our Web site, is subject to that Web site’s own rules and policies. Please read over those rules and policies before proceeding.

 

Your Consent.

By using our Web site you consent to our collection and use of your personal information as described in this Privacy Policy. If we change our privacy policies and procedures, we will post those changes on our Web site.

 

Choice/Opt-Out.

Our Web Site provides users the opportunity to opt-out of receiving communications from us at the point where we request information about the user. This Web Site gives users the following options for removing their information from our database to not receive future communications or to no longer receive our service.

1. You can send email to: mcaprio@swmx.com
2. You can send mail to the following postal address:

                                                                                      Mike Caprio
                                                                                      SWMX Media Exchange, Inc.
                                                                                      1 Bridge Street
                                                                                      Irvington, NY 10533

 

Contacting Us.

If you have any questions about this privacy statement, the practices of this site, or your dealings with this Web Site, you can contact: Mike Caprio, EVP, at 914-406-8400.